Are you aware of the massive Paradigm Shift, that has taken place over the past decade, revolutionising the way business is done around the world?
It used to be a lot easier. A customer needed to find a service provider, a Plumber, a Car Mechanic or maybe a Lawyer, so they went searching through the Yellow Pages, or possibly through the Classified section of their local Newspaper.
That is not happening anymore, or if it is very rarely. Yellow Pages has become virtually redundant, particularly in Canberra.
These days a high percentage of people find businesses by searching Google, so much so that Google has become the lazy persons solution to life’s problems.
The Internet has changed everything,
In many ways for the better, certainly from the consumer viewpoint. It has given them more access, more choice, but with it more confusion. Too much choice, and a whole heap of Information overload.
We are time poor to begin with, so when we now search Google for something we need, we are unlikely to look any further than the first page of search results
So what does this mean for the Service Provider who tries so hard to grab the attention of potential customers?
Well, if you are not on the first page of Google results when prospects search your keyword, you are losing business to your competitors. No other way of saying it, Money is staying on the table.
You might be spending thousands on TV or Newspaper advertising, which is great for brand building, but if you haven’t taken care of your online presence and made it easy for your customers to find you, then it’s likely that your competitors will benefit from your own advertising.
The Internet is the most effective medium to advertise, and Google it’s main vehicle, but it too has it’s challenges. Google is a complicated beast and is not easy to conquer, unless you have an understanding of the complexities around it.
So what’s the good news?
Very few have figured out how to master Google. Do this and you can out-flank, out-perform and out-class your competition.
We can help display your business in the first page of Google search results when your prospects search using relevant key word.
Benefits to you
- Most cost effective advertising medium that will save you money
- Generated leads from Google search are highly targeted, and will gain new customers for your business.
- Your return on investment can be tracked and calculated, so you can measure how effective it is.
- Once established correctly it’s almost impossible for your competitors to push over you.
Call Ash Morgan at Goosebumps 0418 434 701 ash@getgoosebumps.com.au
